Operator · Investor · Speaker
Two decades scaling agencies.Now building, investing, andteaching machines to work.
I run Marketing Signals, a remote-first SEO, PPC and GEO agency on a four-day week. I invest in scale-ups, run digital due diligence for VC and PE, and speak globally on agentic AI in marketing.
About
I've been doing this since 2007.
I started my first digital marketing agency in 2007. Through the iPhone era, the Panda updates, the rise of programmatic, the shift to mobile, the death of organic reach, the GPT moment, I've been in agencies the whole time, building, scaling, hiring, firing, and learning the hard way.
At my peak I ran teams of 300 people. Today I deliberately operate leaner: 30 to 40 senior operators on a four-day fully remote week, consistently turning over millions. Smaller, faster, and more profitable than the larger version was.
Outside the agency, I write SEIS and EIS cheques into UK scale-ups, run digital due diligence for global VC and PE buyers, and speak worldwide on agentic AI and finding efficiencies within marketing teams. The through-line is the same: take the operator's seat, lead the team and ship something real.
What I do
Six things, one through-line.
Operations, capital, and voice. The work is varied; the angle is consistent: practical, opinionated, and grounded in what actually ships.
Agency Management
Marketing Signals is the day job: a fully remote SEO, PPC, Digital PR and GEO agency working with mid-market and enterprise brands across the UK and US.
02Agentic AI Workflows
Production-grade multi-agent systems that take entire workflows off your team's plate. Not chatbots: actual operational leverage.
03Scale-Up Investing
SEIS and EIS cheques into UK scale-ups where I can add operator value: SaaS, e-commerce, fintech, marketplaces.
04Digital Due Diligence
Pre-deal audits for venture and private equity buyers acquiring digital assets. SEO moat, paid efficiency, GEO exposure, team and tech.
05Speaking
Keynotes and panels on agentic AI, GEO, and how a four-day week is actually a productivity strategy.
06The Four-Day Week
We've been on a four-day, fully remote week since 2022. I help other agency leaders make the same shift without losing margin.
The job isn't to chase every new shiny tool. The job is to build an operation where the right tools find their way in, and the wrong ones never get a foothold.
What people say
Trusted by brands and operators who’ve actually had to deliver.
“Gareth has an exceptional ability to translate complex digital strategy into clear, actionable plans. His understanding of how SEO, AI and automation intersect is genuinely ahead of the market.”
Marketing Director
Enterprise retail brand, UK
“The agentic workflows Gareth's team built saved us over four hundred hours in the first month. The ROI was immediate and the work quality went up.”
Head of Marketing
Series B SaaS scale-up
“I was sceptical about a four-day week. Gareth's approach changed my thinking. Output went up, attrition dropped, and we hired talent we'd never have attracted before.”
Agency CEO
Sixty-person digital agency
Selected coverage and stages
Get in touch
Start the conversation.
Whether you're considering an engagement, raising and want a cheque, lining up due diligence, or booking a speaker, there are two fast ways through.
Direct email
hello@garethhoyle.com